K4 Rally is a Play-2-Earn online multiplayer game in which users can experience the world of Rally Racing, compete against other players on different race-tracks, level up, collect, socialize and earn the in-game Token $K4R.
The aim of the project is to develop a fun game with the potential of attracting millions of users with the exceptional Play-2-Earn opportunity this game offers. By lowering the barriers of entry to the minimum, K4 Rally becomes accessible for everyone.
The gaming experience focuses on a balanced in-game economy supported by blockchain mechanics to accomplish our vision of creating a fully decentralized protocol with the $K4R Token as a backbone for the in-game economy.
What we were asked to do:
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General and strategic advisorship;
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Customized marcom campaigns;
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Management of secondary partners;
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Launch strategy analysis.
Challenges:
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Finding suitable partnerships in a saturated blockchain;
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Analyzing the project’s fundamentals to discover launching issues.
Summary of Analytics:
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2 influential news outlet partnerships;
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20+ strategic partnerships;
Best content produced:
Results:
+20 strategic partnerships with influential communities, news outlets and gaming guild:
unDeFined Media connected K4 Rally with their network to achieve social media channel growth, raise brand awareness and promote the game open beta test. We helped K4 Rally appear as a guest on external channels and made it partner with influential key opinion leaders and communities in the space.
Personalized Communications Campaign:
We designed and created a fully customized marketing campaign after a careful strategic discussion of the client's goals, desires and needs.
In addition, we organized internal communication between the various teams and collaborators adhering to the project; as well as providing some simple SEO elements such as Google search organization code.
Launch strategy analysis:
On top of playing the Beta of the game for more than 10h, trying to put textures, gameplay and graphical elements to the test in order to identify possible corrections to be implemented prior to launch, we also performed an analysis of the project’s fundamentals to find possible corrections that would improve the success of the project’s launch. For this reason, we gave the founders numerous strategic advice in regards to:
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Tokenomics, NFT functionality and vesting;
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Potential issues with the Add Liquidity Event;
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Launchpads;
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General blockchain and crypto advice.