Expertier, the mother company behind the Expert app and Token of Expertise, was founded in 2021 with the sole purpose of creating an Expert App. The Expert App will be a community-based, blockchain-fueled and web3-based app to find the right expert in the most efficient way possible.
The overarching concept connecting the iOS/Android App with the blockchain, called Expertconomy, is an ambitious project created to change the way people share and reward knowledge and information, through the use of a native $TOE token.
With the introduction of this blockchain solution, the project’s goal is to make expertise more accessible, reliable, and less expensive.
What we were asked to do:
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Social Media Management;
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Create instructive and informative posts;
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Brand Analysis and Change;
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Development of collateral in different formats;
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New website.
Challenges:
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Create daily content for various socials;
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Total rebranding from Token of Expertise to Expertconomy after brand analysis;
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New website based on the new rebranding..
Summary of Analytics:
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100% Full Rebranding;
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100+ Post;
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5+ collateral content in different formats.
Best content produced:
Results:
100% Full Rebranding:
In addition to improving and restructuring the logo, we did a total rebranding by transforming Token of Expertise into Expertconomy, this is to allow the project to be untethered from the unique Token concept, and to be seen as a new paradigm for education.
100+ Post:
ToE is an Expert App so we focused our active posting on their social channels giving a taste of what will then be the activity of the professionals on the app. Therefore, we created instructive posts regarding the world of DeFi, Blockchain and Crypto.
5+ collateral content in different formats:
We rewrote and edited 2 times the whitepaper, updating it to the current version (V_3.1), so as to fit the Expertconomy concept and narrative. On top of this, we created a marcom pamphlet for a conference stand display material.
New website:
Based on the developed content, we were able to also optimize and improve the website, which required a overhaul of the existing texts.
